Hi Daniel, I guess I never envisaged anything like a multi-divisional effort to start with. Maybe just one or two schools, working along the lines of "keep it light, keep it bright, make it fun". The idea would be just to get our brand recognised and to start telling people what chemists do. Most of the people I know, most of the people I meet confuse chemists with pharmacists. It's a tough gig to explain it. Let's face it, we're starting from ground zero. Bundling it into pan-STEM activities like National Science Week doesn't differentiate our product. OK, let's do National Science Week, but we can do something else outside it.
I don't do social media, so I don't know if there's a young, bright, personable Aussie chemistry influencer out there. Is there? If not, we need one. Some years ago while searching for stuff to keep up my German comprehension, I came across a presentation by a young German chemist on the website Science Slam - I've put the English start page here. Her name is Dr Mai Thi Nguyen Kim. She is now an astoundingly successful presenter across YouTube and German TV. with currently around 1.5 million followers among German speakers (she also speaks fluent English, of course). There has to be a lot of nerds in Germany. She can be controversial, and sometimes I don't agree with her, but she makes strong, well-constructed arguments.
Cheers, Tom
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Tom Smith
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Original Message:
Sent: 16-03-2025 15:15
From: Thomas (Tom) Smith
Subject: Mole Day
On Friday 14 March, I was reminded by author, radio/TV commentator and general word person Kel Richards that it was pi day. Well, if you adhere to the American way of date notation it makes sense - 3/14, ~3.14, That's fine for the maths people, and I think it's great if it's supported with gusto in our schools. As chemists, we should get behind the day which celebrates our unit - the mole. Once again, using American date notation, mole day occurs between 6:02 am and 6:02 pm on the 23rd of October - 6:02/10/23 or (approximately) 6.02*1023. Reportedly, it's celebrated particularly in schools in the USA and also elsewhere, with lots of bad puns and dress-ups. I feel that the RACI should get behind it and promote it for all its worth. It's a great way to get the RACI noticed, to get our brand out there, and it costs nothing. A press release with a bit of snappy text delivered to science journos a day or so beforehand, and some good photos and videos with a participating high school could be part of a campaign to tell the nation who we are and what we do.
Cheers, Tom
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Tom Smith
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