Eugene Salole - Adjunct Professor, Faculty of Medicine & Health, UNSW Sydney
Prof Salole's discussion points:
- Commercialisation of innovative healthcare technologies: licensing versus 'market access'
- Market access and health technology assessment (HTA)... the 4th hurdle
- Principles and issues
- Strategies for successful (and timely) market access
This webinar is essential viewing for medicinal research scientists in the academic and private sectors in addressing a key factor involved in the successful and timely progression of an innovative product to commercial reality.
It is also valuable for others in the therapeutic goods industry, including the medical devices sector, for their better understanding of the ‘value lens’ and processes likely to be applied to their health technology before widespread adoption.
About Eugene Salole:
Eugene Salole is principal at Value-Based Access Pty Ltd (VBA), a Sydney consultancy specialising in value-based healthcare – in particular the acquisition of 3rd-party payment (‘reimbursement’) for innovative medtech, by communicating their value to healthcare providers and payers. Prior to founding VBA, Eugene held senior positions in multinational medical device and pharmaceutical companies, with responsibility for facilitating market access in Asia-Pacific; his other professional experience includes delivering capability-building programs for the World Health Organization’s Essential Drugs Programme in sub-Saharan Africa, and pro bono advisory work for the Australian CSIRO and Health Canada.
Event Organising Committee
Scott Colbourne
Noor Salman
David Edmonds
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